Job Duties Leadership - Provide visionary leadership for new student enrollment by developing, executing, and assessing a strategic recruitment plan, including the development and execution of qualified lead generation strategies, robust communication plans and a multi-channel communication strategy, the commitment to the recruitment of diverse student populations, assessment of enrollment funnel yield activities, exceptional and comprehensive visit experience programs, maintaining market share and development of new markets, and collaboration with other departments such as Marketing/University Relations, academic colleges, alumni, and others to advance recruitment efforts. - Work with the Director of Student Financial Services to develop and manage a strategic financial aid and scholarship awarding program that leverages existing aid to meet the recruitment and retention goals of the strategic enrollment plan, in collaboration with the Vice President for Student Engagement & Success, the strategic enrollment management committee, University Advancement, and other key stakeholders. - Engage with University Advancement in leveraging the University's capital campaign to enhance and enlarge the Wildcat Promise Scholarship. - Work with the Director, Student Financial Services to maintain CWU's eligibility for Federal Title IV aid and Washington State student aid by ensuring compliance with federal and state regulations and reporting. - Evaluate, improve, and/or sustain the practices of the student enrollment experience, including timely, effective, and positive engagement with students and families throughout the entirety of their experiences with admissions and financial aid, including offering programs and materials in Spanish when appropriate. - Provide regular enrollment funnel updates/reports to the VP, SES, the strategic enrollment management committee, and other university stakeholders. - Direct the operations of new student recruitment, freshmen and transfer admissions, the visitation experience, the recruitment customer relationship management (CRM) Slate, enrollment processing, financial aid and scholarship awarding, and collaborates with Marketing/University. - Relations on strategic enrollment communications for both Admissions and Student Financial Services. - Serve as a primary liaison for the Offices of Admissions and Student Financial Services to Deans/Associate Deans within academic colleges and departments. Foster collaborative, consultative, and meaningful partnerships between these offices and other constituents. - Partner with the Marketing/University Relations to create an integrated and seamless enrollment and marketing plan. In collaboration with Marketing/University Relations, oversee including the Admissions and Student Financial Services websites and written materials, including all recruitment materials and communications in English and Spanish, and serve as the final approver for all admissions and financial aid recruitment collateral and communications. - Represent the Admissions and Student Financial Services, as well as the Division of Student Engagement & Success, on University committees, task forces, and special assignments. - Work with compliance officers to ensure functions within Admissions and Student Financial Services adhere to institutional policies and federal and state regulations, along with meeting established enrollment management best practices established by AACRAO, NASFA, NACAC, and others. - Maximize the use of technology in all operational and strategic aspects of the Admissions and Student Financial Services, and remain current on emerging technologies, innovative management tools, and best practices in all areas of responsibility. - Manage, direct, and assess all third-party partners/contracts supporting Admissions and Student Financial Services. - Recruit, select, hire, train, develop, and provide leaders