Job Information
The Estee Lauder Companies Tom Ford Beauty| CRM Specialist in London, United Kingdom
Tom Ford Beauty| CRM Specialist
Brand: Estée Lauder Companies
Description
POSITION SUMMARY
The CRM Retention team is an innovative and transformative team that is driving the growth and adoption of CRM best practices across Tom Ford Beauty, Le Labo, By Killian and Frederic Malle within the UK&I region. As we look for opportunities to drive profitable growth, CRM and Retention Marketing will play an increasingly important role in executing a strategy that drives incremental value from Loyal Consumers that exist within our Brands.
The role is responsible for executing the omni-channel CRM strategy across Email, SMS, DM, Web Push and integrated channels for the Brands. It will act as a key facilitator between the Brand Marketing and Online Teams to gather and interpret the overarching Brand Consumer strategy, and translate into specific actions and execution. As well as being responsible to ensuring executional excellence, this role will be responsible for reporting back on key deliveries of individual activations to both the short and long term goals of the Brand.
Role Responsibilities
Be the “CRM Champion” for the Tom Ford Beauty, Le Labo, By Killian and Frederic Malle. Ensuring that CRM is put at the heart of decision making across Marketing, Online and Sales
Define, drive and deliver strategic CRM projects and ESP platform roadmap for the Brand, managing execution through the CRM team and working closely with Brand Marketing Team
Be responsible for the measurement and plan to improve key CRM Metrics such as Repeat Rate, Retention Rate, Frequency and Capture Rate, as well as short term campaign metrics
Constantly evolve campaigns based on test and learn strategies, performance indicators and audience insight to ensure we're getting the most out of our campaign activity and databases at every opportunity.
Optimise current automated, triggered communication, analyse and report on performance to develop action plans to help drive scale and efficiency
Report on channel and campaign effectiveness for all in flight and new campaign builds against KPIs
Work closely with internal stakeholders and third parties to resolve any technical / service queries related to campaign builds
WHAT THIS ROLE DOES
CRM strategy
Translating Customer Strategy and CRM brief into CRM channel specific strategies (i.e. campaign objectives, audience, channel mix and messaging strategies)
Consumer/Audience Strategy
Design and build of omni-channel BAU & Trigger campaigns in Braze, translating the CRM strategy into audience selection criteria and trigger journey design using lifecycle, behavioral and transactional signals to deliver targeted, relevant 1:1 programs driving acquisition, retention and loyalty outcomes
Content Build
Translating design brief and copy assets into & HTML email templates. Aligning messaging and creative to overarching Brand local/global guidelines
Campaign & CRM Reporting
Define Campaign specific KPIs, own reporting on those KPIs and optimization of campaign performance against KPIs.
Qualifications
WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE
Strong experience in executing consumer focused CRM and loyalty campaigns
A proven track record of developing and implementing multichannel CRM strategies and programs E2E in high-growth online businesses
Experience of data driven marketing techniques, personalization, segmentation and targeting strategies
Experience of working to KPI's and CRM metrics
Able to prioritise effectively and work to strict deadlines
Experience with Omni-Channel audience strategy and trigger campaign build
Strong Stakeholder Management skillset
A couple of years marketing/CRM experience, including email marketing across the lifecycle (acquire, keep and grow)
Desired Experience :
Experience of retail or luxury brand marketing
Experience of utilizing large-scale ESP (e.g Braze, IBM, Adobe)
Working understanding of HTML build and email production
COMPENSATION AND BENEFITS
Hybrid Working (2 days WFH, 3 days office based)
Generous Bonus Opportunity that usually performs ahead of target
25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
1 additional day of Annual Leave to celebrate your birthday
Holiday Purchase scheme that enables you to get five additional days
Summer Fridays for five months of the year
Market leading Family Leave provisions
Generous Staff Discount & Credit
Benefits platform with exclusive discounts and offers
Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)
Job: Marketing
Primary Location: Europe, Middle East, Africa-GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 245568
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
The Estee Lauder Companies
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