Consumer & Shopper Insights (CSI) at Newell Brands is a discipline that is linked closely to marketing. consumer-driven innovation, and sales. Consumer & Shopper Insights efforts are grounded in deep understanding of brands, consumers, shoppers, competition, product categories, retail and omnichannel customers, cultural trends and market dynamics.

Shopper Insights at Newell Brands is focused on building a best-in-class capability and to be seen by our customers as a strategic partner and thought leader. Through our tight partnerships with Newell sales, category development, and key retailer teams, we strive to drive category growth and our brands’ share through deep shopper and retailer understanding, cultural/macro trends, and market dynamics.

The Shopper Insights Manager will contribute to developing and delivering actionable information about the shopper and retailer. They will be seen as a trusted strategic partner to sales, sales planning, category development, and the broader Consumer & Shopper Insights teams. The Shopper Insights manager will participate in the creation of shopper strategy and will be responsible for its execution.

Job Responsibilities:

Primary Shopper Research

• Assists with a variety of research methods such as: shop-alongs, shopper journeys, concept testing, shopper decision trees, etc.

• Executes multi-category, multi-retailer shopper research that establishes Newell as a key strategic partner and thought leader to our customers.

• Contributes to project management with external agencies and coordinates with internal stakeholders and consumer insights colleagues.

• Communicates actionable, unbiased recommendations on how to move the business forward by delivering solutions that surprise and delight the consumer and win with the shopper.

• Ability to fully manage DIY shopper surveys including questionnaire writing, survey programming, data analysis, and actionable insights-generation.

Data Acumen

• Strong knowledge and experience with key syndicated data sources (e.g., NPD, IRI, Numerator, etc.) to help develop shopper-based insights.

• Proactively search, summarize, and democratize secondary research, trends and foresight to drive thought leadership internally and in key customer meetings.

• Prior experience analyzing retailer data and presenting key findings and recommendations, Luminate experience preferred.

Sales-Focused Storytelling

• Communicates actionable, unbiased recommendations on how to move the business forward by delivering solutions that surprise and delight the consumer and win with the shopper.

• Supports shopper-based stories to aid Newell’s customer strategy, innovation sell-in, category leadership and reinvention.

• Ability to synthesize multiple sources of data into clear, concise, and compelling sales stories.

• Produces high-quality, visual-appealing, customer-ready presentations.

• Comfort in presenting findings and recommendations to all levels (i.e., up to executive level) cross-functional partners.

Project & Agency Partner Management

• Ensures research projects are designed to ask the right research question and address important business issues.

• Matches research to business partner needs and gains stakeholder alignment on scope.

• Demonstrates effective project management including setting appropriate action standards, selecting and guiding suppliers, managing within budget and schedule constraints, and delivering actionable results.

• Investigates suppliers for potential future projects and initiates capability assessment.

Ideal Candidate Profile

• Four-year college degree or graduate degree preferred.

• 5+ years of experience in shopper insights, preferably within consumer products/durables.

• Broad based experience in quantitative and qualitative research methods, with the ability to design and deploy research from the ground up. Experience programming and analyzing surveys within DIY survey platforms.

• Strong analytical skills and computer software proficiency (e.g., Excel, PowerPoint, Power BI, etc.)

• Deep familiarity with syndicated data metrics and software (e.g., NPD, IRI, Nielsen, Numerator, etc.)

• Prior experience analyzing retailer data and presenting key findings and recommendations; Luminate experience preferred.

• Experience executing the strategic learning plan and managing a research budget accordingly.

• Experience tailoring communications to different audiences and communicating to stakeholders: sales leadership, cross-functional team members, agency and retail partners, etc.

• Demonstrates an understanding of differences among countries and cultures.

• Genuine respect for and curiosity about consumers, shoppers, and end users.

• Proven ability to analyze and identify insights from multiple data sources.

• Drive to continuously build advocacy for the Consumer & Shopper Insights function.

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Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.