North Highland Senior Account Executive (major American airline) in Atlanta, Georgia
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Sparks Grove has a mantra: Unleash Potential Together. For our clients, it means we challenge thinking and build capabilities, so that after each engagement, they are left stronger and inspired to do more. With our colleagues, it means fostering an environment where bringing, shaping, growing and sharing ideas isn’t just encouraged—it’s expected. And within our communities, it means we give of our skills, time and passion to make them more prosperous.
Senior Account Executive
Our Senior Account Executive (Manager level in our Experience Design capability, Sparks Grove) is responsible for day-to-day account management, overall strategic planning, creative development and execution of our clients B2B advertising campaign and related sales/marketing initiatives. Candidate must be assertive, able to demonstrate initiative and have strong Client and project management skills/experience.
Exciting work you will do:
Be well-versed in our clients overall brand and specifically B2B products, services, audiences in order to drive strategic planning, develop campaign objectives and actionable strategies.
Train and educate team on Client business/industry.
Monitor competitive landscape and provide POVs to client on competitive campaigns
Responsible for day-to-day relationship management between account team, agency departments and Client.
Manage strategic client relationships and daily interactions
Develop and grow relationships with senior Client contacts.
Engage in efforts to expand the services provided to the Client.
Lead and manage all B2B advertising and out-of-scope projects comprised of, but not limited to, Digital, Print, Experiential/Event OOH, Social, Email Marketing, Marketing Collateral.
Write creative briefs, develop production schedules and lead creative development for all projects and initiatives.
Brief creative teams to insure proper direction and integration with the clients overall brand image and B2B positioning.
Provide actionable direction to senior creatives and other departments based on Client feedback.
QA all creative work to ensure it is on brief and aligns with Brand/B2B product standards
Ensure delivery of all creative assets against approved media plan
Develop Agency recommendations and POVs in conjunction with creatives and/or insight teams
Lead collaborative relationship with the client's Media Agency and/or other internal departments for effective execution of B2B marketing campaign objectives.
Develop and deliver presentations at all levels internally and to the Client.
Lead/manage all administrative responsibilities for account including:
Scope efforts for all strategic and creative projects across disciplines (account, insights, creative)
Budget tracking and management
Review invoices prior to submitting to Client.
Manage internal work flow in collaboration with creative/resourcing to ensure efficiencies and continued improvements.
Meet regularly with internal team to discuss current and upcoming projects and other relevant Client business challenges/issues.
Manage team workloads and individual assignments as related to project deliverables.
Consult management of the account to discuss opportunities and potential issues that impact the Client’s business and Client relationship as needed.
Minimum 5 years experience in agency Account Management or related work experience required B2B advertising/marketing experience preferred
Bachelor’s Degree required
Team player with demonstrated ability to partner, collaborate with a diverse range of resources and personalities with distinct perspectives
Strong personnel management and communications skills and the ability to manage client relationships effectively
Must be able to lead and manage internal as well as external/outsourced teams.
Experience with production of all types of media; digital, social, print, direct marketing preferred
High attention to detail through proofing, follow through and scheduling
Ability to thrive in a fast-paced work environment and multi-task successfully
Ability to balance priorities for efficient workflow
Adept thinker with excellent strategic communications skills: both writing and presenting
A passion for delivering great work
Computer literate and web savvy
Excellent interpersonal skills, a positive attitude and a sense of humor
Click HERE to apply
Sparks Grove is an Experience Design agency. As a division of global consulting firm North Highland, we apply design thinking to plan, make, and execute human experiences that cultivate growth for clients. We use insight, foresight, strategy, design, and development to transform businesses to more human-centered, purpose-driven organizations.
If you’re interested in learning more about our approach to experience strategy & design, or how Sparks Grove can help you solve a pressing business challenge, please visit us as www.sparksgrove.com or contact us at: + 1 404-961-9900.
North Highland is a global management consulting firm known for helping clients solve their most complex challenges related to customer experience, performance improvement, technology and digital, and transformation. We add value and support our clients across the full spectrum of consulting, from strategy through delivery. We bring the big ideas, then we make them real. North Highland is an employee-owned firm, headquartered in Atlanta, GA, with more than 3,000 consultants worldwide and 60+ offices around the globe. The firm is a member of Cordence Worldwide (www.cordenceworldwide.com), a global management consulting alliance. For more information, visit northhighland.com and connect with us on LinkedIn, Twitter and Facebook.
North Highland is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, sex, religion, national origin, age, sexual orientation, disability, veteran status, genetic data, or other legally protected status.