Job Overview

Are you well versed in translating complex data findings into useful insights? The Marketing Analyst will be responsible for providing useful insights, recommendations, and measurement of marketing campaigns that will drive innovation and efficiency gains for the business. This person will have the opportunity to partner cross functionally across marketing, sales, revenue operations, and finance to develop strategies and analytics designed to enable informed decision making and lead efforts to identify gaps in our data to better drive engagement, client acquisition, retention, and revenue. This role reports to the Manager, Marketing Operations.

About Us

When you join iCIMS, you join the team helping global companies transform business and the world through the power of talent. Our customers do amazing things: design rocket ships, create vaccines, deliver consumer goods globally, overnight, with a smile. As the Talent Cloud company, we empower these organizations to attract, engage, hire, and advance the right talent. We’re passionate about helping companies build a diverse, winning workforce and about building our home team. We're dedicated to fostering an inclusive, purpose-driven, and innovative work environment where everyone belongs.

Responsibilities

• Monitors and forecasts marketing and sales trends as well as analyze customer and prospect data and downstream funnel performance using Salesforce, Tableau, and other tools

• Works closely with marketing teams to develop dashboards, extract and analyze data, find opportunities, and develop solid recommendations to increase bookings and support the GTM plan

• Prepares reports and presents results to internal collaborators and management

• Proactively converts complex data and findings into understandable tables, graphs, and written reports and actions plans against the findings

• Examines campaign return on investment and conducts demand waterfall analysis to improve profitability of campaigns and performance throughout the sales funnel

• Uses CRM tool to track performance and analyze data against monthly goals

• Assists in creating structures for experimentation and reporting across the marketing organization and supports other marketing teams in measuring campaign success

• Researches standard methodologies to implement on data analysis, lead funnel management, and strategies to improve return on marketing investments

• Identifies and implements new tools to support the analysis of marketing initiatives

• Contributes to the CMO reporting cadence to ensure weekly, monthly, and quarterly reports are completed to meet timelines with data accuracy

• Guides teams for systems and trainings fostering a best-in-class operations charter for marketing

• Facilitates adoption of the reporting standards by consistently applying them in daily work and educating end users on applicable usage/interpretation of different methodologies

• Maintains high levels of accuracy, integrity, process consistency and documentation

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, or related field, or equivalent work experience

• 3+ years of experience in a Marketing Operations, Demand Generation, or related role, ideally at a B2B technology company

• Advanced proficiency using Microsoft Excel (Pivot tables and VLookups)

• Tableau experience and/or related business intelligence tools is highly preferred.

• Salesforce reporting experience

• Requires the ability to provide useful insights and analysis derived from lead funnel data and campaign results

• Excellent written and verbal communication skills

• Strong results orientation with a proven track record of flawless execution and strong attention to detail

• Exceptional interpersonal skills with the ability to work seamlessly in a team-oriented environment

• Demonstrated flexibility, creativity and problem-solving skills

• Comfortable working in a demanding, fast-paced changing environment that is going through high growth

• Self-motivated, enthusiastic, and organized. Able to easily switch gears to manage multiple project types

EEO Statement

iCIMS is a place where everyone belongs. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our approach helps us to build a winning team that represents a variety of backgrounds, perspectives, and abilities. So, regardless of how your diversity expresses itself, you can find a home here at iCIMS.

We are proud to be an equal opportunity and affirmative action employer. We prohibit discrimination and harassment of any kind based on race, color, religion, national origin, sex (including pregnancy), sexual orientation, gender identity, gender expression, age, veteran status, genetic information, disability, or other applicable legally protected characteristics. If you would like to request an accommodation due to a disability, please contact us at careers@icims.com .

Compensation and Benefits

Competitive health and wellness benefits include medical, dental, vision, 401(k), dependent care, short term and long term disability, life and AD&D insurance, bonding and parental leave, mindfulness resources, an open vacation policy, sick days, paid holidays, quiet hours each workday, and tuition reimbursement. Benefits and eligibility may vary by location, role, and tenure. Learn more here: https://careers.icims.com/benefit s