Director of Media Research & Insights - Hong Kong

Hong Kong

Posted May 13, 2024 - Requisition No. 125221

Smarter, Faster, and as always - First. That's our philosophy. Bloomberg empowers global business leaders with breaking news, expert opinion and proprietary data distributed on every platform, across every time zone. Like our products and solutions - our teams are agile, dynamic, and innovative. We work hard, and we work fast - while keeping up the quality and accuracy for which we're known. It's what keeps us inventing and reinventing, all the time. Our culture is wide open, just like our spaces. We challenge each other. And through our countless volunteer projects, we help bring out the best in our communities as around us, too. You can do amazing work here. Work you couldn't do anywhere else. It's up to you to make it happen.

Bloomberg Media is seeking a high-caliber Media Research & Insights Director to join our Media Advertising Sales team based in Asia Pacific. In this role, you will oversee and handle research and analytics projects with the core objective to drive media revenues, develop multiplatform media targeting solutions. You are a strategic thinker who will work closely with team leaders across sales, ideation, marketing, campaign planning and productions to create ideas and drive revenues. You enjoy storytelling with data, presenting internally and externally and collaborating across the globe.

We'll trust you to:

• Drive audience insights and sales revenue using qualitative and quantitative methodologies

• Work closely with cross functional teams to drive campaign performance insights

• Collate, manage database, and analyze consumer and audience data from various sources to compile sales presentations and competitive analytical reports

• Consult cross-departmentally with client solutions, marketing, campaign planning, and creative teams to help develop innovative campaign strategies and sales materials, newsletters, category sector presentations, etc.

• Oversee market research vendors, manage on-going relationships, and identify strategic partnership opportunities to optimize ROI

• Enhance current reporting tools and formats with data visualization

• Represent the voice of the APAC region by working collaboratively with Global Data Science & Insights team

You'll need to have:

• At least 8 years of experience in audience data science & insights across APAC markets e.g. Customer insights & analytics, media effectiveness & measurement

• Experience in an international media company, advertising/media agency or market research company focusing on media research

• Demonstrated experience in cross media measurement using various sources including but not limited to publisher's first-party data, Ipsos surveys, Google Analytics, Comscore as well as other secondary sources

• Extensive experience in reporting research findings to internal stakeholders and external clients including the ability to present the results of analytic efforts to a non-data savvy audience

• Excellent Powerpoint, Excel and MS Office skills

• Demonstrated continuous career growth within an organization

• Bachelor's degree or equivalent

• Fluency in both written and spoken English

Life at Bloomberg is many things, but it’s never dull. We’re a truly global business with a truly diverse workforce. We pride ourselves on being open, inclusive and collaborative, and provide a work environment that inspires our employees to be their best. We offer competitive compensation, comprehensive healthcare coverage, and programs to support you and your family through different life stages, from parental leave to generous retirement savings plans.

If this sounds like you:

Apply if you think we're a good match. We'll get in touch to let you know what the next steps are, but in the meantime feel free to have a look at this: https://www.bloomberg.com/professional

Learn more about our office and benefits:

Hong Kong | www.bloomberg.com/hongkong

Bloomberg is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law.

Bloomberg provides reasonable adjustment/accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable adjustment/accommodation to apply for a job or to perform your job. Examples of reasonable adjustment/accommodation include but are not limited to making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you would prefer to discuss this confidentially, please email AMERrecruit@bloomberg.net (Americas), EMEArecruit@bloomberg.net (Europe, the Middle East and Africa), or APAC_recruit@bloomberg.net (Asia-Pacific), based on the region you are submitting an application for.