Director, Marketing Strategy - KBNA

Work Mode: Hybrid

Location: Based in Kohler, WI (hybrid to Wisconsin-based associates).

ROLE: This role overall is accountable for developing a customer-centric KOHLER KBNA Brand/Marketing Strategy and Plan to Win over the next 3 years

PRIMARY OBJECTIVES

• Owns Consumer Journey Development in collaboration with cross-functional teams, for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy.

• Leads strategic assessment across consumer, customer, category, and other economic/cultural context insights and its implication on Brand Strategy and Plan, annually.

• Drives development of the annual marketing priorities, goals, and plan in collaboration with broader marketing, partnerships, creative, insights, global brand strategy, and media teams.

• Leads strategic brand/marketing initiatives like Brand W.I.G development and bi-annual Brand/Marketing Strategic Business Plan development.

• Develops rolling 3-yr top stories Product + Promise pipeline in collaboration with category management, to inform Annual Marketing Plan.

SPECIFIC RESPONSIBILITIES

NORTH AMERICA BRAND/MARKETING STRATEGY:

• Collaborates with all Insights & Analytics teams across the organization to derive key insights and implications for KBNA brand/business to provide a data backed foundation for marketing strategy, goal setting, innovation pipelining/top stories, GTM, campaigns, and measurement.

• Manages monthly brand strategy scorecard to evaluate quarterly results and leverage key learnings for near- and long-term planning.

• Leads Marketing Consumer Insights Manager.

• Owns Consumer Journey Development for - Replace, Remodel, Build/Buy- with an integrated view of all product categories to inform GTM Audience strategy and drives education & adoption across brand/marketing managers with a goal to implement across all campaigns / GTM programs.

• Works collaboratively with Category Management teams to identify a rolling pipeline of top innovation stories, updated annually, that drive long term brand strategy and objectives.

• Collaborate with a cross-functional team (including Category Management, Sales, Finance, Product Supply, Advertising, Global brand, Insights) to help develop future product design, innovation plans, and strategy for the brand's success.

• Deliver/Work on long-term strategic projects to deliver brand/business strategies informed by consumer and market insights.

• Actively participates in cross-functional brainstorming sessions to develop cut through narratives and blue-sky ideas that can change the conversation around our brands.

• Leverages customer insights, social listening, interior/design/fashion/beauty/culture trends to develop an understanding of what is most relevant to our audiences; shares it generously with teams.

• Provides competitive input and recommends strategies accordingly.

RELATIONSHIPS AND CONTACTS

Supervisory Relationships:

• Reports to the Sr. Director, Brand Marketing, KBNA

Organization Relationships:

• Collaborates with directors and managers across: Brand Marketing, Brand Experience, Retail Media, DTC Marketing, Beacon Creative, Global Brand Strategy/Beacon Strategy, Performance Marketing, Category Strategy, Sales, Direct to Consumer sales to build trust, gain alignment in development of marketing strategy and annual media plan.

External Business Relationships:

• Consultants.

• Customers, Trade shows, exhibits, seminars, and marketing conferences.

Skills/Requirements

• Bachelor's Degree. MBA in Marketing strongly preferred.

• Minimum 10 years of diverse marketing experience, preferably with lifestyle or consumer goods brands.

• Proven trained in classical brand strategy development, strategic business planning, and long-term vision + goal setting.

• Exceptional strategic thinking and problem-solving abilities. Able to analyze data, identify trends, and make informed recommendations to optimize marketing strategies and creative briefs.

• Strong presentation skills to top C-Level leadership.

• Strong leadership and interpersonal skills, with experience in influencing and getting results in a highly matrixed environment, exposure to a global brand-building matrixed organizations, and ability to effectively communicate at all levels of organization.

TRAVEL

• Travel to trade shows, customer visits and training as needed, approximately 20%.

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $148,250 - $191,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Choose Kohler?

We empower each associate to #BecomeMoreAtKohler with a competitive total rewards package to support your health and wellbeing, access to career growth and development opportunities, a diverse and inclusive workplace, and a strong culture of innovation. With more than 30,000 bold leaders across the globe, we’re driving meaningful change in our mission to help people live gracious, healthy, and sustainable lives.

About Us

It is Kohler’s policy to recruit, hire, and promote qualified applicants without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com . Kohler Co. is an equal opportunity/affirmative action employer.