CRM & Loyalty Marketing Manager

Renewal by Andersen - New York, NY

Renewal by Andersen is looking for its future CRM and Loyalty Marketing Manager!

As a CRM and Loyalty Marketing Manager, you will be responsible for delivering all necessary CRM campaigns required to drive and grow repeat and referral sales. You will work closely with colleagues in the marketing & sales teams and report directly to our Chief Marketing Officer.

Renewal by Andersen is the custom division of Andersen Windows. Founded in 1903, Andersen Windows has been the world’s largest and most recognized brand for exclusive window and door systems. Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners.

All characteristics for this role will include, but are not limited to, the following:

• Design and manage effective CRM programs to maximize customer loyalty, retention, and lifetime value.

• Develop, implement, and manage customer referral programs.

• Plan, implement, and manage targeted communication campaigns across multiple channels including direct mail, email, texting and social media.

• Use customer data to personalize communications and offers.

• Identify data-driven improvement opportunities and implement corrective actions.

• Measure the performance of the campaigns, optimizing the plans to drive sales.

• Maintain a test and learn approach.

• Use analysis tools to monitor CRM and site performance, generating regular reports on trends, KPIs and results.

• Keep an eye on the market to keep pushing innovation.

Qualifications:

• Minimum of 5 years of professional experience in marketing or a related field

• Proficiency in data analysis, analytics, and reporting to inform strategic decision-making

• Highly organized, adaptable, and detail-oriented

• Excellent verbal, presentation, and written communication abilities

• Ability to effectively collaborate with vendors and internal stakeholders, utilizing a consultative approach

• Demonstrated dedication to customer satisfaction and a proven track record of achieving success for both internal and external customers

Compensation and Benefits:

• $110,000-$130,000/annually, based on experience

• Medical, dental, vision, and life insurance

• 401(K) program with company match percentage

• PTO, paid holidays, and floating holidays!

• Employee perks discount program

• Student loan and tuition reimbursement

Schedule:

• Onsite at 40 W 57th St, New York, NY 10019

• Monday-Friday; 9:00am-6:00pm

DISCLAIMER: The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.

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We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.