Job Information
Publicis Groupe Director, Paid Search in New York, New York
Company Description
Hi there! We're Razorfish. We've been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What's different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.
Please note that this position requires being in our New York, NY office 3x/week.
Job Description
Manage the strategy and oversee planning, optimization, and reporting of the client's SEM, specifically shopping/ecommerce campaigns. You will also help integrate SEM with other capabilities
Serving as escalation point of contact for day-to-day clients
Shaping and articulating the department's view on customer segmentation, media strategy tactics, and execution
Managing the strategic components of an integrated SEM-shopping campaign, with other digital and offline media
Overseeing the development of program strategies and analyses for clients (e.g., target audience recommendations, timing/scheduling strategy, etc.)
Accountable for testing schedule, learning agenda, performance/budget forecasts
Drawing insights from program results, keeping clients and internal teams looped in on strategic implications
Identifying and addressing client issues, as well as new opportunities within existing client business
Owning and clearly responding to client questions and issues related to media
Working closely with account, creative, and measurement teams to ensure media plans and creative/measurement work are strategically aligned, client needs are met and quality levels are maintained
Managing and motivating junior staff, providing them with ongoing feedback, performance evaluation, career direction, and training
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Providing creative solutions to client challenges; resourceful and able to troubleshoot issues with limited direction
Understanding big picture implications, how insights and optimizations can be applied in other team's marketing funnels and channels
Qualifications
7+ years of digital media experience, 6+ years of SEM experience, shopping experience preferred
Deep familiarity with the digital environment and a clear understanding of media planning and buying process
Paid social experience (Meta, TikTok, Snapchat) a plus
Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills; proven data interpretation capability, proven ability to translate data insights into a story
Fluency with Microsoft Office (Word, PowerPoint, Excel).
Strong ability to understand client objectives and how they translate into search, social and media strategies
Additional Information
The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
Compensation Range: $115,500 - $181,500. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/10/2024.
All your information will be kept confidential according to EEO guidelines.