Manager, Content Marketing & Partnerships (Talk) SiriusXM
Who We Are:
SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect are leading a new era of Audio Entertainment and service by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners - in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio where everyone can be effortlessly connected to the voices, stories and
music they love wherever they are. This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment compasses music, sports, comedy, live events and podcasting. No matter their individual role, each of our employees plays a vital part in
bringing SiriusXM's vision to life everyday.
SiriusXM
SiriusXM is the leading audio entertainment company in North America and the premier programming and platform for prescription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM is the largest
ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizs make it a leader in podcast hosting, production, distribution,
analytics and monetization. The Company's advertising sales organization, which operates
as SiriusXM Media, leverages its scale cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.
How you'll make an impact:
You will manage a roster of Talk partners within the Content Marketing and Partnerships team and work hand in hand with Programming and the Partner to shape and execute
marketing of the Channel through internal cross functional efforts within the SXM org, as well
as externally through the Partner's audience network.
What you'll do:
- Cultivate and maintain strong relationships with SiriusXM Talk Partners, serving as the main point of contact for marketing initiatives and other Non-Programming initiatives.
- Manage Partner campaigns from planning and strategy phases through implementation and execution.
- Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital.
- Ensure seamless communication and coordination to optimize the effectiveness of partner programs, including Partner and Host Approvals of marketing materials.
- Work with the partner's teams to understand their current visual identity and communicate this to internal creative team, preserving the authenticity of the partner and tone of the partner's content.
- Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives.
- Facilitate a high volume of creative assets from conception to distribution.
- Act as the quality control for each partner by coordinating approvals of marketing materials.
- Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner elations for SiriusXM.
- Develop strategies for specialty programming, event interviews, performances, and partner-hosted shows.
- Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook and YouTube.
- Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and and traffic back into the SiriusXM app or trial offer.
- Draft and negotiate marketing deal points for new and Y-o-Y partner initiatives.
- Monitor partner execution and identify opportunities to increase partner engagement.
- Monitor and analyze the performance of talk partner marketing initiatives using relevant metrics and key performance indicators. (KPI's).
- Provide and present regular reports and insights to stakeholders, highlighting the impact of the partnership activities and identifying areas for improvement.
- Maintain a finger on the pulse in the rapidly evolving landscape of the industry, understanding technological advancements, content trends, social trends and shifts in the Talk industry.
- Content Aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns.
- Training to manage internal SiriusXM systems such as WorkFront and Branch.
- Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches and events.
- Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis.
- Aggregate priority programming content each week and present Talk priority programming in each week's meeting.
- Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings.
- Create deeplinks for partners and hosts and track the performance of those links assets.
What you'll need:
- 4+ years of experience in content marketing, social and digital marketing.
- Proficient in computer and software skills such as PowerPoint, GoogleDocs, (Slides and spreadsheets) and familiarity with Monday.com.
- Well-organized and detail-oriented.
- Exceptional communication, presentation, and writing skills.
- Commercial awareness partnered with a creative mind.
- Ability to seamlessly multi-task effectively across multiple active projects in a fast-paced environment.
- Willingness to be highly collaborative.
- Experience with editing or design software.
- Ability to analyze data sets across listening, organic social, Paid performance and understand how it's actionable for your projects.
- Must have legal rights to work in the U.S.
At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the base salary for this position to be in the range of $88,000 to $117,200 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.
Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
The requirements and duties described above may be modified or waived by the Company
in its sole discretion without notice.