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Pernod Ricard USA Market Manager, NY Metro in New York, New York

Position Title: Market Manager, Metro NY
Location: New York, NY, US, Remote

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlua Liqueur, Beefeater Gin, and Avion Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialite...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $103,200.00 to $129,000.00 range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The purpose and accountabilities of this position are to drive PR USA Net Sales performance and execute brand priorities in assigned markets through programming and distributor resource deployment. The incumbent is responsible for ensuring all key / brand KPIs are achieved.

Major Responsibilities / Accountabilities

- Owns:

  • Delivers the NNS targets for entire portfolio in the assigned territory.
  • Manages distributor execution (AV3) within territory.
  • Builds brands by identifying and overseeing targeted sell-through activities (Fiscal calendar programming).
  • Manages sales priorities, incentives, and programs to drive agenda for distributor team in line with full year & monthly goals.
  • Ensures execution of brand standards through rigorous communication and oversight of dedicated distributor team with clear and consistent communication.
  • Maintains and calls on a focused list of key accounts in line with the expectations set by the State Director to maximize the presence of our entire portfolio.
  • Partners with Field Marketing to oversee execution of Local Sponsorship, ensuring.
  • Regular cadence of market visibility working with distributor sales force to "inspect what we expect" ensuring execution and share of mind.
  • Drives execution and results through Distributor Sales Team and Overlay Team.
  • Manages T&E Budget, LMF and A&P budget for the assigned territory and responsibilities.

- Supports (With State Director):

  • Monitors retail pricing to ensure price strategy compliance and recommends further price programming based on ROI and elasticity analysis.
  • Provides Forecasting commentary on the portfolio for the assigned territory.
  • Provides State Director Monthly commentary on assigned territory.
  • Train, motivate & develop distributor's sales teams to achieve targets by conducting multiple field work withs weekly.
  • Co-manages relationship with key customers.
  • Leads all inward market visits with clear communication of timelines and deliverables.

- Collaborates (With State Director):

  • Contributor to the development of the market AOP, specifically setting market level priorities, channel plans, KPI/ROI expectations, and developing pricing and A&P/LMF plans.
  • Works with distributor leadership and PRUSA commercialization team to create execution plans that deliver against financial objectives, KPIs, and strategic imperatives (with State Director).
  • Conducts analysis of market level data to assess performance and identify NNS and overall business growth opportunities.
  • Manages and allocates local resources against market priorities and plans (with Field Marketing Manager).
  • Identifies, plans, and executes account sell-through activities.
  • Develops & drives local initiatives by utilizing programs, sales tools, and communication.

Nature & Scope

- Key Metrics:

  • Regularly communicates with key wholesaler stakeholders
  • Participates in conducting formal business reviews with distributor management monthly
  • Achieves all key brand KPIs

- Financial Targets:

  • Delivers NNS targets for territory and key accounts
  • Depletions (# of cases, total increase, target account improvements)
  • Key brand KPIs and distribution goals

- Organizational Context:

  • Reports solid line to State Director
  • Works closely with Field and Brand Marketing Teams
  • Works closely with distributor dedicated sales team

Decision Rights

- Owns

  • Drives Distributor AV3 execution against sales priorities and programs for channel / territory
  • Allocating budgeted local resources
  • Distributor SM / Sales rep activity & communication
  • Distributor incentive execution
  • Activation execution and budget in assigned territory

- Influences

  • Evaluation and appointment of distributor resources
  • State-level budgets and forecasts
  • Local pricing programs
  • State level programs

Key requirements

  • Education: Bachelor's degree highly preferred.
  • Experience / Background: Position requires 5-7 years of previous sales experience in a wine and spirit or consumer goods sales environment with proven success managing distributor relationships. Experience IN market a big plus. Flexibility required to work in the field regularly, including attendance at promotions in the evening.

Working Conditions

Field Environment: Work is performed in a typical field environment with moderate demands for movement and lifting.Normal visual, hearing and language acuity required for correspondence and computer usage.Frequent travel by land and/or air in diverse weather conditions is required.

Travel

  • Occasional, estimate: _10_% of time.

Required Competencies

Leadership Competencies

- Strategic Vision:

  • Proactively participates in activities/projects that involve change
  • Translates objectives and plans into effective tactical actions
  • Continually expands internal & external relationships to include additional key partners
  • Demonstrates an understanding of the various business areas and functions at Pernod Ricard (e.g. brand companies, market companies, regions)

- Entrepreneurship:

  • Proposes new ideas/methods on how to improve performance
  • Maintains a positive, can-do attitude
  • Influences others to gain support for an idea or cause

- Results Oriented:

  • Assigns tasks and accountabilities for work outputs to the most appropriate individuals, when needed
  • Displays a sense of urgency in accomplishing goals and takes corrective actions to ensure results
  • Maintains composure and high-performance standards in a challenging environment
  • Achieves own individual objectives, applying professional excellence standards, and delivers high quality work

- Live the Values:

  • Maintains high professional standards that are aligned with the organization's values and ethics
  • Demonstrates commitment to Corporate Social Responsibility (CSR) priorities by promoting Group and local initiatives
  • Establishes a mutual trust environment by communicating in an honest, straightforward, and transparent manner with colleagues at all levels
  • Displays enthusiasm and values the teams' contribution to the success of Pernod Ricard

Functional Competencies

- Negotiation:

  • Leverages negotiation skills and exhibits agility when overcoming customer or wholesaler objections
  • Utilizes the resources and techniques (including persuasive story telling) to reduce the gap between PR and customer's demands
  • Ability to manage stress and navigate through potential customer hostility

- Relationship Building & Influencing:

  • Develops strong relationships with key internal stakeholders and customers in line with PR Values, driving commercial value
  • Conducts regular meetings and builds strong rapport with key customers
  • Comfortably deals with people at all levels of the organization (internal & external)
  • Anticipates potential conflicts and takes a solution-orientation approach to resolution
  • Adapts presentation style and techniques to their audience
  • Understands wholesaler organization & enlists key partners

- Consumer / Shopper Insight:

  • Analyzes relevant data to provide qualitative feedback regarding local consumer behavior
  • Uses insights to optimize 4P (portfolio, promotions, price, placement)
  • Develops activities that drive brand awareness with the consumer
  • Understands the importance of visibility and executes accordingly

- Market & Environment:

  • Analyzes external market data to adjust action plan
  • Understanding and awareness of competitor's local commercial strategy
  • Leverages time in field to provide qualitative feedback to inform commercial strategy
  • Understanding of customer segmentation

- Portfolio, Brands & Products:

  • Well versed in Wine & Spirits knowledge and the entirety of the PR portfolio
  • Ability to articulate key differences between our brands & categories vs. competitors'
  • Ability to confidently present our brands/innovation items to Wholesaler

- Drive for Sales Results:

  • Understands the basics of the commercial sales process and business analytics
  • Drives execution of sales programming through the wholesaler
  • Evaluates commercial activities by routinely monitoring wholesaler performance against key initiatives
  • Analyzes outcome of previous commercial activities and identifies areas for potential improvement

- Contracts, Prices & Trade Terms:

  • Ability to work cross-functionally with Legal, Finance, and Field Marketing
  • Keeps updated on legal evolutions within scope and ensures compliance
  • Analyzes and assesses competitor's trade terms and pricing strategies

- Commercial Strategy & Planning:

  • Provides sales forecasting based market intel & customer trends
  • Drives commercial strategy at the local level, enlisting key wholesaler partners
  • Leverages field intel to adjust strategy when necessary

- Analytical Thinking:

  • Ability to leverage key resources (DSTAR, PBI) to drive informed conversation surrounding commercial performance
  • Analyzes pertinent sales data to identify areas of opportunity

- Organization & Planning:

  • Practices proper time management while respecting deadlines
  • Identifies opportunities to help streamline organization
  • Leverages planning tools to maximize sales output

- Financial Acumen for Sales:

  • Demonstrates an overall understanding of company's vision, priorities and financial objectives
  • Demonstrates basic understanding of PR Financial vocabulary (Contributive margin, Net sales, ROI, A&P...)
  • Monitors forecast & results vs the allocated budget
  • Understands volume, net sales data, and product mix implications

Ready to work with spirit? Read on...

Life and perks at Pernod Ricard

Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

Our hybrid work style

At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

Plus, great benefits and perks to toast to a life filled with support including:

  • Competitive compensation including performance bonuses
  • Domestic & international career development opportunities
  • Competitive paid time off plan + wellbeing days
  • Medical, dental, vision and life insurance
  • Product allowance to enjoy on Pernod Ricard products
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

And much, much more! Check out to view our extensive people programs and support.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Job Posting End Date:

Target Hire Date:

2024-06-01

Target End Date:

Pernod Ricard USA is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities

Minimum Salary: 31200.00 Maximum Salary: 31200.00 Salary Unit: Yearly

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