About Calo (https://calo.app/)

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. 

Role Overview 

With our growth in KSA, we’re looking for a star to join our team as a Marketing Manager, to be responsible for developing, executing, and overseeing marketing strategies tailored to the Saudi market helping us stay fresh and competitive. 

Main Responsibilities  

• Build quarterly and monthly local marketing strategies derived from the company’s OKRs 

• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets

• Lead and grow a team of marketing specialists

• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation

• Oversee customer communication plans & CRM process

• Own the development of engaging localized marketing calendar

• Launch marketing campaigns end to end, to acquire customers across various channels 

• Identify key customer segments to tailor marketing messages 

• Work cross functionally with customer experience, product, growth, design, local operations, food team, etc to align on new launches, targets, campaign development, etc … 

• Identify new customer acquisition opportunities and test innovative strategies for effectiveness

• Ensure all customer acquisition activities comply with local regulations and ethical standards

• Ensure excellent customer experience and journey

• Build strategic relationships and partner with key industry players

• Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly

• Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Saudi

• Liaise with social media influencers to execute promotional campaigns

  Ideal Candidate

• Strong understanding of the Saudi culture, consumer behavior, and market dynamics

• 3+ years of marketing experience, with at least 1 year in a managerial role

• Bachelor’s degree in Marketing or related field

• Exceptional communication and writing skills in English and Arabic 

• Proven experience in planning and executing successful customer acquisition campaigns

• Data-driven mindset with the ability to analyze and interpret performance metrics

• Proficiency in digital marketing tools, social media platforms, and market research techniques

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Collaborative attitude and ability to work effectively with cross-functional teams

• Pleasant personality and able to lead with empathy and patience

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