Planning and strategy development

• Deliver market research, client analysis and internal intelligence to support the business planning process for our Antitrust, Trade, Government Relations focused offerings.
• Support the implementation of the business plans, ensuring the practice leadership teams and relevant working groups are meeting regularly to deliver on the plans.
• Manage BD budgets in alignment with the business plan, including reviewing monthly spend report line items and supporting relevant approval guidelines and firm policies.
• Monitor financial performance of the Antitrust, Trade, Government Relations clients and regulatory practices.

Pitching and business development

• Cultivate a deep understanding of the areas of expertise and client needs across the practices.

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``` - Create and maintain a suite of standard targeting materials, including credential documents and experience database.

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``` - Draft and coordinate responses to RFPs, customized pitches, and business development presentations; prepare and contribute content to firmwide pitches; collaborate with other MandBD colleagues as required.

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``` - Oversee and analyze pitch data and performance for the firmwide pitch systems; monitor success rates and make recommendations for improvements. - Conduct post pitch feedback where appropriate. - Meet regularly with the lawyers in order to support their business objectives.

Profile raising and marketing campaigns

• Support implementation of integrated marketing campaigns for the practices to help raise profile and awareness among key target audiences, and generate opportunities to meet potential clients.
• Assist in content development and distribution via internal and external channels, including social media.
• Coordinate and support practice client seminars, webinars, association activities, and other marketing-oriented events and programs, including the development of program materials, day-of support and follow up, including metrics-driven program reporting.
• Build and manage relationships with membership associations and programs with which the firm is a member of and/or partner.
• Draft, coordinate, and leverage directory submissions for ranking organizations/publications.
• Create and maintain targeted mailing lists for client communications, events, seminars.
• Promote practice capabilities and activities across the firm, through regular internal newsletters, active participation at practice meetings, and maintenance of practice intranet sites.

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``` - Support the MandBD team and central PR team on effective profile raising plans and campaigns for both the practice and individual partners. - Help to initiate and implement strategic marketing and business development campaigns and projects for the practice areas.

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``` - Maintain, update, and develop collateral including credentials, work experience, practice overviews, and website content. - Leverage the firm's technologies to maintain work experience, and track client and prospect engagement.

Wider marketing and business development projects

• Contribute to wider marketing and BD projects as required.
• All members of the firm are encouraged to participate in our Global Citizenship program.
• And other duties as assigned.